Designing the Brand Systems That Power Crypto’s Frontlines

When the products are built to move billions — the UI can’t just look good. It has to move like a machine. And feel like a story.

This case study is a glimpse into the brand systems I built from scratch for three products operating at the edge of crypto and automation:

• Tether’s Bitkit Wallet

• Biconomy’s AI Agent Nomy

• Igris – A multichain execution bot

  
  

🧠 Biconomy’s Nomy — Design for an Autonomous Agent

Biconomy was launching Nomy, an AI-powered DeFi assistant.

The product was powerful.

The problem? There was no design layer to match the intelligence.

In this example, we’re implementing three key optimizations:

Biconomy was launching Nomy, an AI-powered DeFi assistant.

The product was powerful.

The problem? There was no design layer to match the intelligence.

What I Built

• From zero to design system — with Figma tokens, typography scale, and dark-mode native components

• Atomic components + smart variants for instant reuse

• UX that felt like command-line precision with cinematic clarity

📸 Screenshots on page 2 show a zero-friction chat-like interface layered over wallet insights, intent parsing, and swap execution.

The vibe?

“Feels like you’re talking to your portfolio.”

Not a dashboard.

A co-pilot.

Design System:

Component Library:

Screens :

🧰 Tether – Designing Bitkit from Scratch

Tether needed a UI for their new wallet — Bitkit — designed for privacy, speed, and real-world payments.

This wasn’t just about UI.

It was about brand gravity.

How do you design a wallet that speaks to both crypto-maxis and new users?

• Designed wallet views, transaction explorer, and modals with deliberate spacing logic

• Optimized every decision for mobile-first clarity and tap feedback

• Built an onboarding flow that feels minimal, but dense with power

⚔️ Igris — Branding a Warrior, Not Just a Bot

Igris isn’t just a multichain execution tool.

It’s an AI warrior that helps users swap, bridge, and execute DeFi flows — faster than most people can think.

What I Crafted

• Full brand identity inspired by Solo Leveling aesthetics

• Dark, crimson, glow-stroked visual system

• Hero image and UI that felt alive — like a bot that could fight for you

• Modular typography scale (page 5) to support both HUD-style data views and narrative headlines

Igris wasn’t built to look clean.

It was built to feel powerful.

Favicon:

:

Logo:

Dashboard

Hero section of landing page

🧱 Behind the Scenes: The Design System

Across all three products, I built systems that:

• Used unified spacing scales

• Employed reusable text+color tokens with names like black-950, glow-stroke, element-bg

• Let engineering teams ship fast and stay consistent

• Looked like design. Worked like code.

🧘 Final Thought

Designing UI for crypto infra isn’t about gradients or glassmorphism.

It’s about:

• Building trust in milliseconds

• Showing power without overwhelming

• Giving users the sense that the interface knows what they’re trying to do

And then — getting out of the way.

If your product moves fast and needs a brand that doesn’t break at speed —

I’d love to help.

—

Varun Satyam

Designs for speed. Builds for clarity. Writes like it means something.