When a health app feels like a spreadsheet, you’ve got a problem - a UI revamp

What happens when a fitness app is built by crypto founders?

You get charts.

You get dials.

You get dashboards that scream “metrics.”

But here’s the thing:

Health isn’t a spreadsheet.

It’s a rhythm. A ritual. A feeling.

And that’s where I came in.

👋 The Ask

The Fitcentive team came from M31 Capital.

Launched out of Balaji’s Network School.

Smart crew. Big vision.

The pitch?

“What if we rewarded daily health behaviors with cash?”

The problem?

The product looked like a hedge fund.

Felt like a tax app.

Didn’t move like a habit.

💬 The Brief

When we jammed, we didn’t talk colors.

We talked about clarity.

• Crypto-native early adopters

• US-based, health-curious, short on patience

• A product still searching for its hero feature

Present UI:

We needed:

1. A visual system that could pivot fast

2. A UI that felt like a coach, not a calculator

3. And a vibe that said, “you’re not tracking, you’re transforming.”

🎯 The Mission

Redesign the interface — not just the visuals. The experience.

We weren’t going for pretty.

We were going for conviction.

✂️ What I Cut

• Complexity for speed

• Clutter for clarity

• Side nav for bottom flow

• Circular dials for linear nudges

The old UI threw everything at you.

The new one speaks in steps.

One screen. One action. One behaviour at a time.

Revamped UI:

🛠 What I Built

• A tokenized design system from scratch

• Typography that whispers, never yells

• A dark theme that feels cinematic, not corporate

• Gradients that layer depth, not noise

• Components so modular, even PMs could wireframe in Figma

  
  

The spacing system? Precise.

The padding logic? Snappable.

The handoff? Developer-proof.

Design System:

🌊 What I Changed

• Prototyping became fast

• A/B tests became painless

• The team could build without me

But more importantly:

The product started feeling.

✏️ Final Thought

Design is not about the layout.

It’s about what the layout allows.

Fitcentive didn’t need a UI that wowed.

It needed one that worked harder than its users.

🤝 Built for Builders

I work with products in motion.

I thrive in messy, zero-to-one environments—where design helps move the needle, not just make things pretty.

Building something in Web3 that needs clarity, magic, or momentum? Let’s jam

Varun Satyam

Designer, Builder, Founder